Semalt Expert: Exclusion Of IP Address From Google Analytics
Website administrators in this SEO era appreciate having Google Analytics as a tool for analyzing website traffic. It provides valuable data relevant to businesses regarding their online customer interactions. Incidentally, one cannot vouch for the accuracy of this valuable data since some users just visit websites to get particular information without buying anything.
However, Igor Gamanenko, the Semalt Customer Success Manager, says that if you want to guarantee the accuracy of your reports, you need to vet all data sources so that the reports generated reflect only the real website visitors. Ironically, Google Analytics also registers log in attempts by the administrator even though they never really take any other action apart from maintenance. Therefore, the administrator has to exclude themselves from Google Analytics by restricting the domain IP address from the Google Analytics reports. Before we see how we can do this, we have to understand how Internet Protocol (IP) addresses work. Every electronic device used to access the internet has its own unique IP address. You will have to obtain the IP addresses for all devices used to log into a website and Google Analytics.
The easiest and most common way to obtain your IP address is searching "what's my IP address" on search engines such as Google. The IP address numbers come up in the subsequent results section located at the top of the web page. You need to copy these IP address numbers for future reference. Proceed to your Google Analytics account, click on the 'Admin' tab on the topmost part of the page. There's a 'Filters' section in the third column on the right-hand side of the webpage. Select 'Filter' and complete the final step of creating the filter using the '+New Filter' option. You will be required to name the new filter.
At this stage, you need to configure the filter. There are 2 filter type configuration options; 'Predefined' and 'Custom.' Next, choose between "Exclude' and 'Include' an IP address. In our case, you will be required to define the source or destination of traffic to exclude or include. We rely on expressions to configure the code hence select the 'Expression' option and in the subsequent drop down menu click on "that are equal to." The resultant menu will ask you to indicate the IP address for the device searched earlier. End the process by clicking on the 'Save' option so the configuration can apply. This process of including or excluding applies for only one IP address. If you use several devices and consequently have many IP addresses to exclude, you have to repeat all the steps discussed above in the same order.
Once the IP addresses are excluded from Google Analytics, you are free to browse through your website without worry of referral spam reflecting in the reports. The data it retains is now accurate and represents customer activity.